DIGITAL MARKETING MANAGER RESUME

Digital Marketing Manager

Backyard Products, LLC, Ann Arbor, MI
June 2012 – Present

• Create and maintain all digital marketing activities for over 30 websites
• Improve sales by as much as 120% on Direct to Consumer sites by optimizing product configurators, adopting new tactics with Google Smart Shopping and developing a refined website architecture
• Use tools such as acessiBe, Google Lighthouse and Wave to address common accessibility issues and identify other areas that require manual edits to code to ensure WCAG 2.1 compliance
• Manage team to develop new websites and improve aspects of web properties based on key analytics, customer feedback and recorded user sessions
• Develop pricing strategies for new products using competitive analysis, material costs, labor and overhead costs
• Manage zero-based online marketing budget and create sales forecasts yearly
• Collaborate with SEM marketing team to maximize ROI
• Write search engine optimized content for websites and blogs to target relevant keywords
• Work with 34 branches and showroom staff to maximize sales and workflows
• Create dynamic content using SellPoints platform
• Direct and write scripts for product videos
• Coordinate product photo shoots and drone footage
• Manage and create content for social media platforms such as Facebook, Pinterest, Houzz, and Twitter
• Build email marketing campaigns using Mailchimp
• Utilize retail product management systems such as IDM and Syndigo to maintain products on Lowes.com and Homedepot.com
• Manage website hosting for websites using WP Engine and Liquid Web

Digital Marketing, Web Design & Digital Signage

Free-lance, Toledo, OH
November 2011 – Present

• Design, develop, and manage client websites and digital signage campaigns using WordPress, Joomla and Digital Signage Studio
• Provide clients with creative and proven digital marketing strategies to increase online sales and traffic
• Develop wireframes to establish an intuitive user experience and search engine friendly architecture
• Use Photoshop to design banners and graphics for websites and digital signage
• Conceptualize and create Google Ads campaigns to maximize ROI
• Build positive rapport with clients to improve websites functionality
• Provide IT support to increase productivity and reduce operating costs

Certified Google AdWords PPC & SEO Manager

Kinetica-Media, Perrysburg, OH
April 2009 – March 2010

• Developed digital marketing strategies to increase online sales and traffic while maximizing ROI
• Managed fifteen Google Ads accounts for clients across the U.S. and Canada
• Tailored unique Pay per Click strategies based on each client’s advertising budget and goals
• Wrote creative advertisements to grab buyer’s attention
• Reduced cost per conversion by 60% for clients
• Researched market trends using insight and metrics to maximize ROI
• Optimized websites for organic search and to improve quality score in Google Ads campaigns

Operation and Dispatch Supervisor

United Parcel Service (UPS), Maumee, OH
May 2001 – June 2012

• Promoted from package handler to Operation and Dispatch Supervisor
• Supervised daily operations on the Hub Charger function for a team of up to 10 employees
• Motivated personnel to perform at high efficiency levels; known as a team player committed to sharing knowledge in order to attain goals
• Coached and developed new hires; 32% of employees trained were promoted to supervisors
• Reduced delivery delays by correcting customer address discrepancies in the PAS database
• Created an operating plan to meet staffing and production goals
• Communicated with IT staff to diagnose and repair computer hardware and software problems
• Determined the most efficient routes for package car drivers based on high volume areas, driver requests and comparable days
• Effectively implemented OSHA rules and regulations by writing and presenting short essays on good safety habits